Management Principle

There are three things extremely hard: steel, a diamond, and to know one’s self - I am proud of just this mile of steel upon it, my visions come to life - A warrior's word is unchanging as steel - My heart is true as steel - The finest steel has to go through the hottest fire - The same hammer that shatters glass forges the steel - The most beautiful bridge in the world so pure, so resolute, so regular that here finally, steel architecture seems to laugh - Hit the Iron when still hot! - Only Iron cuts Iron - Can I fear... when life is but trivial, and a heart of steel and blazing fire!

	Our Vision An Ethical company to do business with, a Sound company to invest and work for, and a Leading company in the life of community and country.
	Our Mission ASI by attaining world class operating standards in the chosen business shall sustain its leadership position to achieve a profitability that will place it in the top ten engineering companies. The company shall continuously enhance the professional competence and the quality of life of its employees and shall adhere to and reinforce business ethics and social responsiveness.
	ASI Values We believe in: *Credibility in all our dealings with Stakeholders. *Customer focus in a true spirit of partnership. *Team work & employee commitment. Nurturing a dynamic learning* Company *Corporate citizenship as a responsibility to the society
	ASI Quality Policy It is the policy of AL ATOUN STEEL INDUSTRY to gain Market leadership by delivering products that would enhance value to our customers, through continuous Improvement, Technological up gradation and committed employees.

Al-Atoun Steel Industries - Prince Sultan Street, Salama Center, Tower B5, First Floor, Post Box: 5258, Jeddah: 21422, Saudi Arabia,
Telephone: +966 (02) 698 5099, Fax +966 (02) 698 4099, E-mail: info@alatoun.com

Our Vision

An Ethical company to do business with, a Sound company to invest and work for, and a Leading company in the life of community and country.

Our Mission

ASI Values

We believe in:

Credibility in all our dealings with Stakeholders.
Customer focus in a true spirit of partnership.
Team work & employee commitment.
Nurturing a dynamic learning Company
*Corporate citizenship as a responsibility to the society

ASI Quality Policy

It is the policy of AL ATOUN STEEL INDUSTRY to gain Market leadership by delivering products that would enhance value to our customers, through continuous Improvement, Technological up gradation and committed employees.